When it comes to hosting a conference or an event, one of the most important stages of the planning is selecting the guest speaker. The speaker that you hire for the event will really reflect on you. You are hiring and promoting this individual and ensuring your audience that their valuable time should be spent listening to them. That is why it is important that you hire the right person.
When you hire a professional speaker it can be difficult to get the right speaker for the event at a good price. There are a lot of pitfalls you can run into that will make it difficult to achieve your goal.
Here are some of the common mistakes that people make when they are hiring a keynote speaker. If you can avoid these mistakes, you will be able to have much more success when looking for a speaker for your event.
Not Defining Your Objectives
What is the main goal for the conference? What do you want for the attendees to feel after the event? You should have an end goal in mind for your conference and the objectives that you have should be in line with the speaker that you choose.
For example, if your goal for the conference is to educate people about the best places to explore in Europe or about networking in New Zealand then you will want to choose a speaker who is very informative and who will be effective in teaching your attendees. If you want the audience to feel inspired then you should choose a speaker who will be able to evoke that emotion and motivate them. Perhaps you want an After Dinner speaker who can hold the attention of a crowd that is in a relaxed mood and entertain them while they eat and have a few drinks.
Not Knowing Your Audience
It is important to know the demographics of the people who will be attending the event, so that you can choose a speaker who will appeal to them. Are they young or old? What do they do for a living? How much income do they earn? Why are they attending the conference? These questions will help you to choose the right keynote speaker for your audience.
Not Choosing a Speaker Who Is Appropriate for the Venue
When you select your guest speaker you will need to figure out the size of audience they will attract and whether or not it will be appropriate for your Cheshire conference venues. If the speaker is very popular, you might find that they will attract many people and you won’t have enough room at the venue to accommodate everyone. If the speaker is a smaller, lesser known name and you have a large venue, they might struggle to fill it.
Not Asking for References
Make sure that you contact the people whom the speaker has spoken for before. You can get an honest account of what the experience was like. Make sure that you ask them, “would you hire this person again?”
Going for the Cheapest Speaker
When it comes to speakers for a conference, you really do get what you pay for. There is a reason why some speakers have higher fees than others – they are professional, easy to work with, have a proven track record and deliver an excellent presentation. If there is a speaker who you really want to hire but their fee is outside of your budget, you might be able to negotiate with them if you offer something – such as a testimonial, a video recording of the presentation, a write-up in the press or allowing them to sell merchandise.
Not Giving the Speaker What They Need to Succeed
One of the mistakes that some conferences make when they hire a keynote speaker is that they don’t provide the keynote speaker with the tools that they need to succeed – such as equipment or technology. If their presentation requires a large video screen or a wireless microphone, make sure that you have those things available at your venue. It is a good idea to talk to the speaker in advance about what they will need.
These are some important tips for hiring a keynote speaker for your conference at an event at a conference venue such as Carden Park in Cheshire.
Images credit (under CCL) by order:
Microphone [intro image]